Sugarloaf Botanics was founded in 2020 by Laura Holly, a nurse and community herbalist from Wicklow, driven by her passion for growing botanicals and reconnecting people with the value of local Irish plants through natural skincare. The brand offers a seasonal range of products, including lip balms, body butters, bath salts, hand salves, and facial serums. All plants used in Sugarloaf Botanics products are grown organically on the slopes of Sugarloaf Mountain in Wicklow, Ireland, and made with love from 100% natural ingredients.